Growth & Enviroment

Sustainability Impact

When people speak of the ā€œCloud,ā€ they envision a clean, environmentally friendly technology. However, the ā€œdirtyā€ little secret is that the Cloud is nothing more than massive data centers scattered across the globe, consuming enormous amounts of energy and spewing hundreds of millions of tons of CO2 (GHG) into the environment annually. The Cloud data center industry is exploding worldwide, and therefore energy consumption is increasing at an alarming rate. Studies predict an annual growth rate of 20 ā€“ 30% in electricity consumption. Because of this growth, the issue of carbon emissions mitigation will rapidly become more urgent.

The Brightways Energy
Reduction Solution

Brightways is a for-profit venture that absolutely expects to be very successful and profitable, and we also realize the impact reduced energy consumption has on the sustainability of the Cloud. Power efficiency as a result of the Brightways innovation sustains the environment through the reduction of Cloud GHG emissions. Science and Engineering have always empowered humankind to progress. In this case, the Brightways energy reduction solution will enable us to provide for a more sustainable Cloud!

Cloud Data Centers Electrical Consumption

Cloud energy consumption is equal to
45,000
megawatts annually

Cloud GHG emissions in CO2
metric tons annually
192 Million

The Brightways Solution

Brightways energy savings
7,000
megawatts annually

Brightways GHG mitigation in CO2
metric tons annually
30 Million (16%)

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